ITP-Shopify Store - Assignment 4 - Collections and Navigation

Author

Luis Berumen

Published

July 17, 2026

1 Collections and Categories

# Collection Products Included Purpose
1 Custom Cards Basic, Holo, EX, Full Art, Gold, Fully Custom, and Custom Card Lets customers compare custom card styles and price levels.
2 Card Protection Card Sleeves and Custom Slab Groups products that protect cards from damage and wear.
3 Storage & Display Custom Binder and Custom Slab Groups products used to organize, store, and showcase cards.
ImportantCollection Strategy

The Custom Slab appears in both Card Protection and Storage & Display because it serves both purposes. This makes the product easier to find based on how customers plan to use it.

2 Collections in Shopify Admin

Figure 1: Shopify admin page showing the three collections created for Custom Card Forge.

3 Storefront Collection Pages

Figure 2: Custom Cards collection page showcasing seven products.
Figure 3: Card Protection collection page showcasing card sleeves and a custom slab.
Figure 4: Storage and Display collection page showcasing the custom slab and custom binder.

5 Merchandising Logic Explanation

The products were organized into Custom Cards, Card Protection, and Storage & Display because these collections represent the main stages of the customer’s collecting experience. The Custom Cards collection contains the store’s primary personalized products, ranging from basic cards to premium fully custom cards. Card Protection includes sleeves and slabs that help preserve cards, while Storage & Display includes products that help customers organize and showcase their collections. This structure keeps related products together and encourages customers who purchase a custom card to then consider worthwhile accessories.

6 Customer Experience Explanation

The navigation structure helps customers shop more easily by giving them direct access to the store’s major sections. A customer interested in designing a card can select Custom Cards, while someone looking for protective products can choose Card Protection without browsing the full catalog. Customers interested in organizing or displaying cards can use Storage & Display. The clear labels reduce unnecessary clicks and help customers understand the assortment immediately and get to where they want as fast as possibe.

7 CPP Farm Store Application Reflection

CPP Farm Store could organize its online products into customer-friendly categories such as Fresh Produce, Pantry and Packaged Foods, Gifts and Apparel, Plants and Garden Products, and Seasonal Items. These categories would help customers identify available products instead of browsing one large catalog. The main navigation should use simple labels that match how customers naturally shop in store. CPP Farm Store could also feature seasonal collections, campus-made products, local items, and popular gifts in the navigation.

8 Appendix

NoteProject Links